Take Charge of Your Medical Practice before Someone Else Does It for You or The IMS

Take Charge of Your Medical Practice . . . before Someone Else Does It for You: Practical Practice Management for the Managed Care Market

Author: Neil Baum

For a physician to succeed in The New World of health care delivery he or she needs to focus on four key areas of medical practice: his patients; his office; his business relationship with managed care plans, hospitals and other physicians; and his marketing plan. Each of these areas is a pillar of effective practice, the importance of which will not be diminished or changed regardless of the direction of future health care reform.

Robert E. Rakel

This book provides advice to new practices (physicians and staff) on how to build or expand a practice. Its six parts address ways to understand and attract patients; how to run an efficient office; working effectively with managed care plans; marketing the medical practice; getting favorable media attention; and balancing one's personal and professional life. There is no preface and the purpose is not clearly stated in the introduction, but it appears the book is intended to help physicians and staff run an efficient office that will attract and retain patients. The audience would include all physicians in their final years of residency and those just starting out in practice. Physicians already in practice and interested in expanding or building greater patient loyalty could also benefit. The illustrations and tables are appropriate and the number is about right. There are too few references, but they are current. The table of contents is well done, but the index is too superficial. Unique features include the chapters on the proper use of humor in the practice, creating a patient-friendly office, and creating a practice newsletter and videotape. The topic of practice development and office management is addressed somewhat uniquely, covering areas not present in other texts. Overall, however, the coverage is superficial in areas and reflects the background of the author, who is a urologist. The book will be of greatest interest to the physician who is just starting or has recently started a practice. The section on attracting and communicating with patients may be the most useful because many residents do not learn this during their training. The book will be of limited valueto libraries as a reference, but bookstores may do well by it.

Doody Review Services

Reviewer: Robert E. Rakel, MD (Baylor College of Medicine)
Description: This book provides advice to new practices (physicians and staff) on how to build or expand a practice. Its six parts address ways to understand and attract patients; how to run an efficient office; working effectively with managed care plans; marketing the medical practice; getting favorable media attention; and balancing one's personal and professional life.
Purpose: There is no preface and the purpose is not clearly stated in the introduction, but it appears the book is intended to help physicians and staff run an efficient office that will attract and retain patients.
Audience: The audience would include all physicians in their final years of residency and those just starting out in practice. Physicians already in practice and interested in expanding or building greater patient loyalty could also benefit.
Features: The illustrations and tables are appropriate and the number is about right. There are too few references, but they are current. The table of contents is well done, but the index is too superficial. Unique features include the chapters on the proper use of humor in the practice, creating a patient-friendly office, and creating a practice newsletter and videotape.
Assessment: The topic of practice development and office management is addressed somewhat uniquely, covering areas not present in other texts. Overall, however, the coverage is superficial in areas and reflects the background of the author, who is a urologist. The book will be of greatest interest to the physician who is just starting or has recently started a practice. The section on attracting and communicating with patients may be the most useful because many residents do not learn this during their training. The book will be of limited value to libraries as a reference, but bookstores may do well by it.

Rating

3 Stars from Doody

Table of Contents:

	Acknowledgments
	Introduction - Why I Wrote This Book
Ch. 1	Walking in the Shoes of Your Patients	3
Ch. 2	The Pot of Gold at the End of the Rainbow Is As Close As Your Patients	11
Ch. 3	Coming Attractions: Encouraging New Patients to Your Practice	23
Ch. 4	The Care and Feeding of Champions	35
Ch. 5	All's Fair at the Fair	39
Ch. 6	Positive Experiences Mean Plenty of Patients	43
Ch. 7	Exceed Patient Expectations	53
Ch. 8	Survey Your Patients	63
Ch. 9	Develop Effective Communication Skills	71
Ch. 10	Create a Mission Statement	87
Ch. 11	Hire the Dream Team	93
Ch. 12	Training New Employees	105
Ch. 13	The Power of Empowerment	113
Ch. 14	Office Manuals Are Mandatory	119
Ch. 15	For Positive Results, Use Positive Reinforcement	125
Ch. 16	Periodic Performance Reviews	135
Ch. 17	You Get What You Pay For	147
Ch. 18	Measure and Improve Quality: It's Not a State of Mind	153
Ch. 19	Putting Mirth into Medicine	161
Ch. 20	Advice on Advisors	173
Ch. 21	Reduce Overhead	181
Ch. 22	Create a Patient-Friendly Office	191
Ch. 23	On Time Means on the Ball	199
Ch. 24	Build a Brochure That Builds Business	207
Ch. 25	Use Computer Power To Boost Your Practice	215
Ch. 26	Team Up with Physician Extenders To Increase Your Office Efficiency	221
Ch. 27	Give Your Practice a Checkup	227
Ch. 28	Putting "Manage" into Managed Care	237
Ch. 29	Don't Get Caught in the "Cap Trap"	243
Ch. 30	Act as a Patient Advocate	257
Ch. 31	Keep Your Gatekeeper Content	263
Ch. 32	How To Make Your Practice Attractive to Managed Care Plans	271
Ch. 33	Prepare for Success in Managed Care	287
Ch. 34	The Power of Point of Service	295
Ch. 35	Get a Good Grade on Your Report Card	303
Ch. 36	Managed Care Contracting	313
Ch. 37	Why Marketing Is a Necessity	329
Ch. 38	Market Shares and Market Niches	331
Ch. 39	Create a Medical Practice Marketing Plan	339
Ch. 40	Practice Newsletters: How To Make Them Work	349
Ch. 41	Use Bill Stuffers To Market Your Practice	357
Ch. 42	How To Get a Marketing Booster Shot from Your Medical Manufacturing and Pharmaceutical Companies	363
Ch. 43	Lights, Camera, Action! Creating Videotapes To Market Your Practice	367
Ch. 44	Marketing in the Era of Managed Care	375
Ch. 45	Ten Marketing Commandments	385
Ch. 46	Are You Ready for Prime Time?	389
Ch. 47	Write a News Release That Gets Results	393
Ch. 48	Media Manners That Make a Difference	397
Ch. 49	Managing a Media Crisis	401
Ch. 50	Walking the Tightrope	407
	Index	413

Read also One That Got Away or Down with Big Brother

The IMS: IP Multimedia Concepts and Services

Author: Aki Niemi

The IMS: IP Multimedia Concepts and Services in the Mobile Domain, Second Edition, builds on the success of the previous best-selling edition, providing comprehensive coverage of IMS –  its concepts, architecture, protocols and functionalities with a wealth of new and updated material.

Mobile telephony with the current technology has been hugely successful and demonstrates the immense value of communicating with peers while being mobile, and with increasingly available smarter multimedia terminals, the communication experience will be something more than just exchanging voice. These multimedia terminals need IP multimedia networks. Hence the Third Generation Partnership Project (3GPP) has developed a standard for SIP-based IP multimedia service machinery known as ‘The IMS’ (IP Multimedia Subsystem). This completely up-to-date and informative guide explains everything you need to know about it...

Key features of the Second Edition include:

• Two new chapters on push-to-talk over cellular and group management.

• Additional new material includes: fixed and mobile convergence, interworking between IPv4 and IPv6 in the IMS, combined circuit-switched and IMS services (combinational services), IMS security and alternative session establishment procedures.

• More coverage of the benefits of IMS, particularly with regard to its role in fixed-mobile convergence.

• Special emphasis on services, featuring more detailed descriptions of presence, messaging, group management and push-to-talk over cellular (conferencing).

• Updates on Third GenerationPartnership Project Agreement (3GPP) Release 6 level.

• New examples and case studies, including a variety of scenarios, how to handle multiple terminals and end-user preferences.

Written in a manner that allows readers to choose the level of knowledge and understanding they need to gain about the IMS, this volume will have instant appeal to a wide ranging audience including marketing managers, research and development engineers, network engineers, developes, test engineers and university students.

Handbook of Globalization Governance and Public Administration or Brief Therapy and Managed Care

Handbook of Globalization, Governance, and Public Administration

Author: Ali Farazmand

Mapping the multi-dimensional relationships between the people, local and national governments, international organizations, global corporations, natural resources, and the world market, this encyclopedic volume is both a primer and a guide for researchers, academics, and policy-makers both public and private. Using country-specific cases, the essays examine globalization as a threat to national sovereignty, the environment, and public health, and as a contributor to increasing worldwide inequality and global insecurity. The authors explore ethics and the need for future global consciousness, and call for sustainable development to be grounded in community-based institutions while governments seek growth through market expansion worldwide.

Table of Contents:

1	Globalization : a theoretical analysis with implications for governance and public administration	3
2	Cultural globalization	27
3	Planning for change : globalization and American public administration	39
4	The challenge of globalization to public administration identity	51
5	Globalization and its impact on strategic security	69
6	Nation-building : an appraisal	83
7	Globalization and the regulation of professions	93
8	Globalization and media coverage of public administration	153
9	The etiology of transnational health security in the age of globalization	165
10	Globalization and public administration education : a process of mutual transformation in the former Soviet Union and central and eastern Europe	175
11	Globalization and information and communications technology influences on democratic governance	189
12	Regional integration, regionalism and public administration : bridging the global-national divide in decision making and policy implementation	207
13	Globalization and governance : explaining success and failure	227
14	Global governance, the UN Secretariat, and international public administration	273
15	Global governance and national governance : how mutually exclusive?	297
16	Good governance : its theory and practice in India	313
17	Globalization and governance in the former East Germany : the European union factor	325
18	Global administrative reforms and transformation of governance and public administration	351
19	Globalization of administrative reforms : the dilemmas of combining political control and increased institutional autonomy	375
20	Globalization, regulatory regimes, and administrative modernization in developing nations : toward a theoretical framework	407
21	Promising the future or just empty promises? : the paradoxes and perils of human resource management reform in a global context	439
22	Deconstructing the nation-state bureaucracies : supranationalization and regionalization as polarizing forces in the New Europe	463
23	Adapting Asia and the Asia-Pacific public administration to a globalizing world : some lessons from experience	491
24	Recent major administrative reforms : Japan's response to global and domestic challenges	519
25	Administrative reforms in China : globalization or localization?	553
26	Globalization, bureaucracy, and administrative reform in Hong Kong	585
27	Chinese administrative reform : a genie in a bottle	601
28	Privatization in Africa : the case of Botswana	623
29	Globalization and administrative reforms : a case study of a globalizing city (Gurgaon) in India	639
30	The effect of the African growth and opportunity act on the textile and apparel industry in South Africa	665
31	Nature of decentralized governance in Africa : obstacles and measures for strengthening decentralization for good governance	685
32	Good governance : a model for India	701
33	Transnational corporations, development, and underdevelopment	745
34	New views on north-south relations of imperialism	759
35	Assessing sustainable development administration : a framework and implications for organizational structure	799
36	International development management : definitions, debates, and dilemmas	821
37	The World Bank and postconflict reconstruction	841
38	The effects of governance on competitiveness in India, China, and Mexico	847
39	The globalization of public administration : rhetoric, reality, and reason in Ghana	861
40	New public management : theory, ideology, and practice	889
41	Global ethics in the 21st century : an alternative approach	903
42	Subnational governments and globalization : the changing face of federalism	921
43	Globalization and energy	943
44	Globalization within countries in conflict : the energy company case	961
45	Competitive advantage and market organizations in the 21st century : market driving or market driven	981
46	Revenues and expenditures in Russian oblasts : the changing role of financing state and local public services	1003
47	The earth charter : toward a new global environmental ethic	1019
48	Globalization : the changing nature of education and training for administration of government	1035
49	Global health and human rights : challenges for public health administrators in an era of interdependence and mobility	1045
50	The globalization of public budgeting in the United States	1075
51	Global climatic stabilization : challenges for public administration in China and the United States	1089
52	World crisis in public service and administration	1137

Book about: Count Me in or 1001 Recipes for Every Occasion

Brief Therapy and Managed Care: Readings for Contemporary Practice

Author: Michael F Hoyt

A Blueprint for Focused, Time-Sensitive Treatment

Michael F. Hoyt shares his lifetime of experience as expert clinician, researcher, and supervisor in one of the nation's largest HMOs to offer a wealth of illustrative case examples and practical information on how to provide more focused, time-sensitive treatment. In this timely resource book, comprising original chapters and carefully selected reprints, Hoyt presents guidelines on how to offer psychotherapy that is both conscientiously managed, appropriate, and sensitive to a client's needs.

Motion Picture Mega Industry or Network and Netplay

Motion Picture Mega-Industry

Author: Barry Litman

What are the driving forces behind the film industry? How does the creative side gel with the business side? This book explores this fascinating industry in detail and answers the questions never-before answered. The Motion Picture Mega Industry is an in-depth exploration of the movie industry from the early developments to its current multi-billion dollar influence on today's society. Barry Litman has produced a truly unique text drawing on contributions from some of the top scholars in the field. The book examines the business of motion pictures; how the industry is structured; what ethics and morals are commonplace; the current issues that are affecting the motion picture industry today. It includes explicit chapters on conglomerates, mergers, copyright, censorship, and more. Movie industry buffs. Part of The Allyn & Bacon Series in Mass Communication

Booknews

Twelve contributions analyze various aspects of the US motion picture industry including its business history; famous antitrust cases; mergers; censorship; and the relationship between film content and economic factors. Appendices cover microeconomic foundations, the industrial organization model, and merger guidelines. Annotation c. by Book News, Inc., Portland, Or.

Read also Everyone Is NOT Doing It or Good Is the Flesh

Network and Netplay: Virtual Groups on the Internet

Author: Fay Sudweeks

foreword by Ronald Rice

The vast, international web of computer networks that is the Internet offers millions of users the opportunity to exchange electronic mail, photographs, and sound clips; to search databases for books, CDs, cars, and term papers; to participate in real-time audio- and video-conferencing; and to shop for products both virtual and physical. This huge conglomerate of links, hyperlinks, and virtual links is not just a technology for linking computers--it is a medium for communication.

The convergence of computer and communication technologies creates a social convergence as well. People meet in chat rooms and discussion groups to converse on everything from auto mechanics to postmodern art. Networked groups form virtually and on-the-fly, as common interests dictate. Like interpersonal communication, the networks are participatory, their content made up by their audience. Like mass-mediated communication, they involve large audiences. But the networks are neither purely interpersonal nor purely mass--they are a new phenomenon.

Network and Netplay addresses the mutual influences between information technology and group formation and development, to assess the impact of computer-mediated communications on both work and play. Areas discussed include the growth and features of the Internet, network norms and experiences, and the essential nature of network communication.

Contributors: Michael Berthold, Lee Li-Jen Chen, Richard Coyne, Brenda Danet, Patrick Doyle, Brian R. Gaines, Barbara Hayes-Roth, Steve Jones, Sandra Katzman, Edward Mabry, Richard MacKinnon, Margaret McLaughlin, Sid Newton, Kerry Osborne, SheizafRafaeli, Yehudit Rosenbaum-Tamari, Lucia Ruedenberg, Christine Smith, Fay Sudweeks, Alexander Voiskounsky, Diane Witmer.

Table of Contents:

	Foreword
	Introduction
	Smile When You Say That: Graphic Accents as Gender Markers in Computer-Mediated Communication	3
	Frames and Flames: The Structure of Argumentative Messages on the Net	13
	Telelogue Speech	27
	"Hmmm ... Where's That Smoke Coming From?" Writing, Play and Performance on Internet Relay Chat	41
	Media Use in an Electronic Community	77
	From Terminal Ineptitude to Virtual Sociopathy: How Conduct is Regulated on Usenet	95
	Investigation of Relcom Network Users	113
	Practicing Safe Computing: Why People Engage in Risky Computer-Mediated Communication	127
	The Social Construction of Rape in Virtual Reality	147
	Interactivity on the Nets	173
	It Makes Sense: Using an Autoassociative Neural Network to Explore Typicality in Computer Mediated Discussions	191
	Modeling and Supporting Virtual Cooperative Interaction Through the World Wide Web	221
	Guided Exploration of Virtual Worlds	243
App	ProjectH Overview: A Collaborative Quantitative Study of Computer-Mediated Communication	265
	Bibliography	283
	Index	309