Basic Marketing Management or Nonprofit Essentials

Basic Marketing Management

Author: Douglas J Dalrympl

Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition
* Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business.
* "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas.
* Internet coverage is integrated throughout the book.
* Globalization is thoroughly discussed and the concepts are reinforced through examples and questions.
* Ethics questions.
* SPSS(r) Student Version for Windows 9.0 is available to accompany the text.

Table of Contents:

	Preface
	About the Authors
1	The Role of Marketing in Organizations and Society	1
2	Marketing Strategy	23
3	Customer Analysis	41
4	Market Segmentation and Product Differentiation	65
5	Competitive Analysis and Product Positioning	84
6	Product Development and Testing	103
7	Brand Management	129
8	Services Marketing	151
9	Pricing	170
10	Selecting Distribution Channels	193
11	Personal Selling and Sales Force Management	211
12	Direct Marketing	234
13	Designing Adverting Programs	248
14	Sales Promotion and Public Relations	272
15	International Marketing	294
16	Marketing Planning	313
	Index	335

Interesting textbook: The Thunderbird Guide to International Business Resources on the World Wide Web or Financial Management for Nonprofit Organizations

Nonprofit Essentials: Recruiting and Training Fundraising Volunteers

Author: Linda Lysakowski ACFR

Praise for Recruiting and Training Fundraising Volunteers

"Linda Lysakowski brings into focus the realities of enlisting volunteers to ensure success in a campaign. She clearly outlines logical steps that lead to inspiring passion in the volunteer, who is so essential to reaching a goal. I wish such a comprehensive treatise had been available to me forty years ago!"

—Milton Murray, Director Emeritus Philanthropic Service for Institutions Adventist World Headquarters (Silver Spring, Maryland)

"It was a pleasure to read Ms. Lysakowski's book, which outlines the roles of volunteers in the art of fundraising. Linda has woven the guidance of the great masters of philanthropy and volunteer management partnered with her extensive life experience. This is a must-have resource for development officers and nonprofit leadership essential for both volunteers and management. I especially liked the 'In the Real World' examples of concepts in action that could be implemented locally."

—Ann H. Moffitt, CFRE, Vice President of Community Development Keystone Human Services, and CEO, Keystone Partnership (Harrisburg, Pennsylvania)

"Research and practice tell us that organizations that engage volunteers in fundraising have more sustained success, even in tough times. This book is a substantive contribution to the literature of volunteer fundraisers, and it reminds us of the honorable role of volunteers in fundraising, even in this time of the growing professionalization of staff fundraising."

—Timothy L. Seiler, PhD, CFRE, Director Public Service and The Fund Raising School, Center on Philanthropy at Indiana University (Indianapolis,Indiana)