Handbook of International Economics, Vol. 3
Author: GM Grossman
Up-to-date surveys of all major research areas in international trade and international finance are presented in this volume. The chapters have a high standard of exposition, delivering ideas at the forefront of the field in a clear readable fashion. The volume has a good overall balance of theoretical and empirical coverage.
The trade side of the volume surveys theoretical work on trade based on scale economics and imperfect competition, the relationship between trade and technological progress, strategic trade policy, the political economy of trade policy, and the rules and institutions of international trade, as well as empirical work on trade patterns, trade policies, and regional integration. The finance side covers topics such as exchange rates, purchasing power parity, the current account, the international transmission of business cycles, foreign ending, international capital markets, target zones and speculative attacks on fixed exchange rates, and international economic policy coordination.
For students and researchers interested in understanding developments in modern international economics, this book is an essential reference.
Booknews
This reference accords recognition to the recent revolution in macroeconomics wrought by imperfect competition. Grossman and Rogoff (Princeton U.) present chapters by two dozen contributors on two prime areas of research interest: international trade theory and policy (e.g. strategic trade patterns and policies, the relationship between trade and technological progress), and open economy macroeconomics and international finance (covering such topics as exchange rates, foreign lending, and policy coordination). The volume commences with Krugman's overview of the positive theory of international trade, and concludes with analyses of sovereign debt. Annotation c. by Book News, Inc., Portland, Or.
New interesting textbook: Leadership Clairs
Services Marketing
Author: David L Kurtz
Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use the concepts. Finally, 8 comprehensive cases throughout the text require readers to integrate the concepts and theories they have learned. Services Marketing Homepage Check it Out! Sample tests Answers to Discussion Questions Links to services companies and articles PowerPoint slides wiley.com/college
Table of Contents:
| About the Authors | ||
| Preface | ||
| Ch. 1 | Introduction to Services Marketing | 3 |
| Ch. 2 | The Purchase Process for Services | 31 |
| Ch. 3 | Consumer Expectations of Services | 64 |
| Ch. 4 | Service Quality | 97 |
| Ch. 5 | Operations | 135 |
| Ch. 6 | People | 171 |
| Ch. 7 | Environment | 207 |
| Ch. 8 | Pricing | 239 |
| Ch. 9 | Distribution | 273 |
| Ch. 10 | Competitive Marketing Strategies | 307 |
| Ch. 11 | Managing Supply, Demand, and Productivity | 344 |
| Ch. 12 | Customer Retention | 379 |
| Ch. 13 | An Integrated Communications Program | 414 |
| Case 1 | Jefferson-Pilot Corporation | 456 |
| Case 2 | Autotest | 478 |
| Case 3 | Clifton, The Country Inn | 482 |
| Case 4 | ERG International, Inc. | 498 |
| Case 5 | Adult Day Care Center | 515 |
| Case 6 | Wright Airline Services Information Systems Organization | 522 |
| Case 7 | Eagle Crest Country Club | 539 |
| Case 8 | Apollo Hospitals of India (B) | 549 |
| Subject Index | 562 | |
| Name Index | 567 |
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