Designing the Networked Enterprise or Adventures in Misplaced Marketing

Designing the Networked Enterprise

Author: Igor Hawrysziewycz

This new book shows you how utilizing the latest advances in information technology can improve the quality of communication for your company or organization, both internally and externally. In definitive detail, it describes how to create effective networks using the newest groupware technologies: the Internet, workflow systems, document management systems, and more.

The book also presents a new design method that enables you to choose the groupware technology best suited to the social and managerial needs of your organization. If you're a business systems analyst, communications manager, or IS manager responsible for developing communications or workgroup technologies for your company, or if you're an Intranet designer, you'll welcome this comprehensive guide that helps you to...

• Provide better, more effective support to workgroups
• Redesign work processes, using IT to improve cooperation in distributed groups
• Develop platforms that provide communication services to distributed groups

Supported by nearly 200 illustrations and helpful real-life case studies, this book also serves as an excellent text in graduate and undergraduate computing, information science, and business courses.

Booknews

Explains how recent advances in computer communications systems can improve the quality of internal and external communication for a company or organization, focusing specifically on design methods. Shows how to create networks using groupware technologies including the Internet, workflow systems, document management systems, and intranets, and how to choose the groupware technology best suited to the social and managerial needs of an organization. For business systems analysts, communications managers, and IS managers. Annotation c. by Book News, Inc., Portland, Or.

Interesting book: Child Care Options or California and the Fictions of Capital

Adventures in Misplaced Marketing

Author: Herbert Jack Jack Rotfeld

The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, Rotfeld focuses on the uses, and frequent abuses, of marketing analysis. His book, a collection of clearly observed and forceful case studies drawn from his personal research and study, deals with the pragmatic realities of marketing and its limitations. The result is a unique look at how marketing and consumers really interact, and at the entire business-consumer relationship.

Table of Contents:

	Preface	vii
	Acknowledgments	xi
1	Myths and Legends of the Modern Marketing Concept	1
Part I	Sell, Sell, Sell: The Modern Production Orientation of Marketing Companies	15
2	Hobson's Choices in the Marketplace	17
3	Without Bad Service, There Wouldn't Be Any Service at All	31
4	Advertising Only a Copywriter Would Love	49
Part II	Opportunities Lost: Pitfalls of Arrogant Ignorance	63
5	"Hey Gang, Let's Put on a Show!"	65
6	A Trade Association Serving Itself	85
7	Government "Serving" the Consumers' Interests	91
Part III	Problems of Just Satisfying Consumer Needs	109
8	Self-Regulation as a Marketing Tool	111
9	We'd Rather You Didn't Do That	131
10	Fear of Marketing	151
11	The "Wrong" Benefits I: Politics and Popular Culture	163
12	The "Wrong" Benefits II: Schools and Education	177
Part IV	Explanations and Criticisms by Misplaced Marketing	191
13	Hiring the Wrong "Right" Person	193
14	The Spam Incentive	199
15	The Limits of Spin	205
16	Before You Decide, Get Out of the Office	211
Part V	Concluding Notes	221
17	It's Just Misplaced Marketing	223
	Index	229