Exploring Public Relations
Author: Ralph Tench
'Finally - a student-centred textbook for public relations undergraduates! This book provides a lively and comprehensive discussion regarding fundamental concepts and specialist areas whilst applying an international perspective. Lecturers and students will find the learning features such as focused learning outcomes, activities and case studies particularly useful in examining public relations theory and practice.' Julia Jahansoozi, Principal Lecturer & Division Leader Course Leader: MSc International Applied Communication, Division of Applied Communication, Lancashire
Business
School
Exploring Public Relations is the definitive academic text on public relations. Guiding you through the subject, it builds your knowledge and understanding with a practical, no-nonsense approach. This text provides students with a comprehensive understanding of the subject.
'The authors of this book are well-known and established teachers in the UK and their pedagogical expertise is apparent in this undergraduate text. Key theories are usefully summarised by a variety of educators and practitioners providing multiple perspectives. The book includes many features to aid learning such as definition boxes, minicases and think abouts.' Jacquie L'Etang, Director M.Sc. in Public Relations, University of Stirling
In this book you will learn about:
• Public relations and its role with the organisation
• The PR campaign management process
• Specialist areas including management, financial PR, public affairs, crisis management, and more!
Geared towards both undergraduate andpostgraduate students studying public relations, corporate and applied communications, key features include:
• Think about boxes to encourage critical reflection
• In-depth international case studies to provide a global perspective
• Cutting edge PR theory applied to build a framework bringing the subject to life
‘Exploring Public Relations is an up-to-date and modern textbook
combining cutting-edge theory and classic thinking that will challenge
students, academics and practitioners alike. The authors are to be
congratulated on the breadth and depth of the perspectives provided
encompassing both the public and private sectors.’Paul B. Horsle, Horsle Communications and ex. Assistant Director of
Norwegian Central Information Service
Dr Ralph Tench is the subject leader for public relations at Leeds Metropolitan University. A member of the CIPR, he has presented his research around the world and taught public relations at several European universities. Tench is widely published in books and academic journals ranging from management to education journals.
Liz Yeomans is principal lecturer in public relations at Leeds Metropolitan University. Since joining the university Yeomans has helped establish a centre of excellence in public relations education and training. As well as contributing to the BA (Hons) Public Relations programme, Liz has developed and taught new courses for working professionals – including the nationally-recognised qualification the Chartered Institute of Public Relations Diploma.
Book review: Communication D'affaires Aujourd'hui
Entertainment Law: Cases and Materials
Author: Arthur W Campbell
A class-tested casebook that provides a welcome introduction to authoritative articles explaining and analyzing the industry-wide trend toward multimedia mergers and global marketing. The book scrutinizes all five branches of the industry for the controlling issues of product-risk, mergers, artistic control, compensation and transfer of rights. New material on Internet, copyright and sports law.
Author Biography: Arthur W. Campbell is a Professor of Law at the California Western School of Law.
Table of Contents:
| Overview | ||
| Pt. 1 | The Role of Risk | |
| Ch. 1 | Most Productions Fail | |
| Ch. 2 | Monopolistic Tendencies | |
| Ch. 3 | Mergers, Acquisitions, Globalization | |
| Ch. 4 | New Technology | |
| Pt. 2 | The Role of Power | |
| Ch. 5 | Power of the Majors | |
| Ch. 6 | Power of the Independents | |
| Ch. 7 | Power of Occupations | |
| Ch. 8 | Other Pivotal Powers | |
| Pt. 3 | Grant of Rights | |
| Ch. 9 | Rights to the Product or Services | |
| Ch. 10 | Right to Publicity | |
| Ch. 11 | Warranties and Indemnities | |
| Ch. 12 | Creative Control | |
| Ch. 13 | Credit | |
| Pt. 4 | Compensation | |
| Ch. 14 | Competing Interests and Principles | |
| Ch. 15 | Profit Participation | |
| Bibliography | ||
| Glossary |
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