National Purpose in the World Economy: Post-Soviet States in Comparative Perspective
Author: Rawi Abdelal
Abdelal combines considerable theoretical sophistication with extraordinary in-depth empirical grounding.... In this outstanding book, Abdelal makes a major contribution to the fields of post-Soviet studies and international political economy. —2002 Marshall Shulman Book Prize citation
How do national identities affect the world economy? Building on the insight that nationalisms and national identities endow economic policy with social purpose, Rawi Abdelal proposes a novel theoretical framework, a distinctively Nationalist perspective on international political economy, to answer this question. Using this framework, and drawing on field research in Lithuania, Ukraine, and Belarus, he provides an in-depth look at the link between national identity and the economic policies of the new states formed by the breakup of the Soviet Union.
All these states, from the Baltic coast to central Asia, were economically dependent on Russia during the 1990s. However, they reacted very differently to that dependence, and their reactions can be traced, Abdelal contends, to their individual societies. Some, such as Belarus, found dependence inevitable and sought economic reintegration with Russia. Others, like Lithuania, interpreted dependence as a large-scale security threat and reoriented their economies away from Russia. A third group, typified by Ukraine, demonstrated no coherent economic policy at all regarding dependence.
Abdelal distinguishes the Nationalist tradition in international political economy from the Realist tradition, and shows that economic nationalism is different than mercantilism. He demonstrates the ways that national identity affects economic policy and explainswhy some governments seek economic autonomy while others prefer regional reintegration. He then applies his approach to other cases of economic reorganization after the end of empire—eastern Europe in the 1920s after the Habsburgs, 1950s Indonesia, and French West Africa in the 1960s.
Choice
The work is based on a wide range of English-language literature and on interviews for case study chapters on Belarus, Lithuania, and Ukraine. . . . The theoretical framework and analytical tools in this volume will interest political scientists more than economists. No other recent books have a similar scope and methodology.
Foreign Affairs
Abdelal provides . . . a subtle and lucid discussion of contending theories (realism, liberalism, and institutionalism on the one side, national identity on the other). . . . He ends by skillfully comparing his three core examples with other end-of-empire episodes in nineteenth-century Europe and postwar Asia and Africa.
Perspectives on Politics - Juliet Johnson
Abdelal's nationalist perspective gives an exciting and important new twist to constructivist theory that deserves to be further explored and expanded. I highly recommend it to international relations scholars, comparativists, and policymakers alike.
New Political Economy - Mark Blyth
An excellent example of [bringing] constructivist theory more fully into political economy.
Business Horizons
A novel theoretical framework examines the link between national identity and the economic policies of the new states formed by the breakup of the USSR.
Slavic Review - Randall W. Stone
This is a challenging and informative book. It makes a strong case for paying attention to national identity when we try to explain the foreign economic policies of new nation-states.
What People Are Saying
Alexander Cooley
In addition to producing the most compelling available account of the origins of the post-Soviet states' foreign economic policies, Abdelal rescues the study of national identity from realism, develops a coherent and falsifiable constructivist theory of international political economy, and advances our understanding of the dynamics of postimperial spaces. . . . National Purpose in the World Economy is one of the most original and important contributions to the study of international political economy in the last decade. It is theoretically compelling, conceptually elegant, and empirically sound. It should be widely read and debated by anyone interested in international political economy, post-Soviet political economy, imperial governance and dissolution, as well as international relations theory. (Alexander Cooley, Political Science Quarterly, Winter 2002-03)
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Marketing for CPAs, Accountants, and Tax Professionals
Author: William J Winston
The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today’s accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process
- Are Accountants Responding to the Challenge of Change?
- Marketing by CPA Firms: Room for Improvement?
- Has the Household User Profile for Accounting Services Changed?
- The Small Accounting Firm: Managing the Dynamics of the Marketing Function
- Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective
- Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service
- Marketing Implications for Small CPA Firms Based on Clients’ Criteria for Selection and Retention
- Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools
- A Survey of the Utilization of Advertising by CPA Firms
- The Changing Face of Accounting Advertising
- Marketing Financial Planning Services: Highlights of a Survey of CPAs
- Strategic Marketing Planning for the Development of the Small Accounting Practice
- A Complete Positioning Strategy for the Professional Services Firm
- Practical Approaches for Evaluating the Quality of Professional Accounting Services
- An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)
Booknews
A reference manual for accountants, with sections on the marketing process, perspectives on marketing, advertising, and marketing tools and strategies. Topics include the small accounting firm, tax service marketing, effects of the price of services on the perception of quality, deceptive advertising, and the changing role of the CPA. Includes section introductions and an overview. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Table of Contents:
| Introduction and Overview | 1 | |
| Ch. 1 | Marketing: Are Accountants Responding to the Challenge of Change? | 11 |
| Ch. 2 | The Service Marketing Planning Process: A Case for Accounting Firms and Banks | 23 |
| Ch. 3 | Marketing by Professionals as Applied to CPA Firms: Room for Improvement? | 37 |
| Ch. 4 | Marketing Priorities and Practice Within the Accounting Profession: Does Formalization Make a Difference? | 51 |
| Ch. 5 | Has the Household User Profile for Accounting Services Changed with the Changing U.S. Environment During the Eighties? | 73 |
| Ch. 6 | The Small Accounting Firm: Managing the Dynamics of the Marketing Function | 85 |
| Ch. 7 | Priorities and Perceptions from the Client Point of View: Opportunities for Effective Marketing of an Accounting Practice | 97 |
| Ch. 8 | Different Perspectives on the Marketing of Accounting Services | 113 |
| Ch. 9 | Professional Tax Service Marketing from a Consumer Buyer Behavior Perspective | 125 |
| Ch. 10 | Effects of the Price of Tax Preparation Services and the CPA Credential on the Perception of Service Quality | 137 |
| Ch. 11 | Comparing Accountants' Perceptions Toward Marketing and Advertising in Hong Kong and Malaysia: A Preliminary Study | 151 |
| Ch. 12 | Clients' Selection and Retention Criteria: Some Marketing Implications for the Small CPA Firm | 167 |
| Ch. 13 | Accountants' Attitudes Toward Advertising and Their Use of Marketing Tools | 181 |
| Ch. 14 | A Survey of the Utilization of Advertising by CPA Firms | 195 |
| Ch. 15 | False, Misleading, or Deceptive Advertising by CPA Firms: Opinion of Practicing Accountants | 211 |
| Ch. 16 | Advertising by Accountants: Attitudes and Practice | 217 |
| Ch. 17 | The Changing Face of Accounting Advertising | 233 |
| Ch. 18 | Attitudes Toward the Advertising by Lawyers, Doctors, and CPAs | 249 |
| Ch. 19 | Strategic Marketing Planning for the Development of the Small Accounting Practice | 263 |
| Ch. 20 | The Use of Marketing Plans and Advertising Among Accounting Firms: Is This Profession a Viable Candidate for Marketing? | 275 |
| Ch. 21 | Consumer-Oriented Financial Statements: The Changing Role of the CPA | 285 |
| Ch. 22 | Six Ps for Four Characteristics: A Complete Positioning Strategy for the Professional Services Firm (CPA Firm Example) | 295 |
| Ch. 23 | Marketing of Professional Services as Applied to Tax Professionals: Representation of the Client, Public, or Profession? | 313 |
| Ch. 24 | Practical Approaches for Evaluating the Quality Dimensions of Professional Accounting Services | 325 |
| Ch. 25 | An Empirical Investigation of the Pricing of Professional Services (As Applied to Public Accounting) | 339 |
| Ch. 26 | Persuasion Timing and Content in Public Accounting Practice | 351 |
| Ch. 27 | Marketing Financial Planning Services: Highlights of a Survey of CPAs | 361 |
| Index | 369 |
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