Revealing the Corporation or Globalization and Its Terrors

Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate Level Marketing

Author: John Balmer

An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations. Drawing on their wide experience the editors have assembled a portfolio of works from those who practice, as well as those who study and research the area. These will be of interest to anyone studying, analyzing and managing an organization's identity, image, reputation and corporate brand. The book draws on articles from leading journals in the field and includes important recent articles as well as classics, written by recognized masters of the genre, which still inform current debate and practice. Key features include:

• insightful commentary from the editors on each section
• discussion and study questions
• links to other works in the genre.

This book is invaluable to both students and managers who are concerned with comprehending the dimensions of corporate meaning.

New interesting textbook: Borstal Boy or Samuel Adams

Globalization and Its Terrors

Author: Teresa Brennan

It has long been realized that the poorer countries of the south have paid for the unstoppable onward rush of globalization in the exploitation of their natural and human resources.
In this elegant, lucidly argued account, Teresa Brennan argues that the evidence already exists that globalization has for years been harming not just the poor of the Third World but also its alleged beneficiaries in the affluent West. She shows how the speeding up of contemporary capitalism in which space is substituted for time means that neither the environment nor the people who live in it are given the opportunity to regenerate, leading directly to pollution-induced, immune-deficient and stress-related disease. In the final chapter she suggests some alternative ways forward through a return to regionally based production and an emphasis on local economies.
Brennan's clear writing and thought-provoking ideas are a must-read for reconsidering the process and consequences of globalization in today's world.

Juliet Schor

[Brennan]...is consistently unique in her perspective.

Kelly Oliver

This book will have a very wide audience, much wider than the academy.

Susan Buck-Morss

Original, controversial and significant...

Table of Contents:

1. Daily Life in the West Under Globalization