Blunders in International Business or Organizational Strategy Structure and Process

Blunders in International Business

Author: David A Ricks

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.

Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.

Conserves its well-liked, concise format.

Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

Table of Contents:

1	Introduction	2
2	Production	17
3	Names	36
4	Marketing	49
5	Translation	80
6	Management	101
7	Strategic management	115
8	Other areas of international business	137
9	Lessons learned	157

See also: Moveable Thirst or Best Bridal Shower Party Games

Organizational Strategy, Structure, and Process (Stanford Business Classics Series)

Author: Raymond E Miles

“Miles and Snow’s path-breaking work seems as fresh and original today as when it was originally published. Their pioneering efforts at linking strategy, structure, process, and a management mindset is a model for today’s researchers who seek to be both academically respectable yet managerially relevant. This book belongs in the core collection of any manager or serious student of strategy organization or management.” —Christopher Bartlett, Thomas D. Casserly Professor of Business
Administration, Harvard Business School
“I grew up with Organizational Strategy, Structure, and Process as the primary intellectual framework for understanding business-level strategy. Now, twenty-five years later, this book remains as relevant and insightful as when it was written. All those who are interested in business strategy, whether, an academic or a manager, need to read this book as a foundational text.” —S. Ghoshal,Professor of Strategic Leadership, London Business School