Soap Sex and Cigarettes or Intercultural Communication in the Global Workplace

Soap, Sex, and Cigarettes: A Cultural History of American Advertising

Author: Juliann Sivulka

This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Table of Contents:

	Introduction
Pt. I	Historical Overview	1
Ch. 1	1492-1880 The Beginnings	2
Pt. II	Early American Advertising	43
Ch. 2	1880-1900 Selling the Goods	44
Ch. 3	1900-World War I The Rise of a Consumer Economy	90
Pt. III	Modern American Advertising	139
Ch. 4	1920-1929 The Roaring Twenties	140
Ch. 5	1930-1945 The Depression and World War II	192
Ch. 6	1945-1960 The Postwar Boom	238
Pt. IV	Contemporary American Advertising	287
Ch. 7	1960-1975 The Creative Revolution	288
Ch. 8	1975-1990 From Positioning to Image Building	334
Ch. 9	1990s and Beyond The Media Revolution	378
	Epilogue	425
	Notes	429
	Acknowledgments	436
	Index	438

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Intercultural Communication in the Global Workplace

Author: Linda Beamer

Intercultural Communication In The Global Workplace offers student readers the solid theoretical foundation they need and a highly engaging writing style peppered with personal examples culled from the authors' experience living and working abroad. The authors zero in on the specific needs of a firm, from broad cultural and business values to the influence of culture on negotiations, to the structure of the firm and the richness of the message. Legal issues in intercultural business communication are covered extensively. Opening chapters contain detailed discussion of cultural values that influence intercultural business communication.