Management Accounting or Marketing Strategy

Management Accounting

Author: Don R Hansen

Prepare your students to perform at their best with the latest streamlined and reorganized edition of this innovative managerial accounting text. Hansen/Mowen's MANAGERIAL ACCOUNTING, 8E reflects the latest developments in managerial accounting today with a strong decision-making approach that integrates unmatched coverage of contemporary topics, such as strategic cost analysis, ABC, and quality cost management, with traditional coverage of issues such as job order and process costing. Unique, full chapters on environmental accounting and lean accounting further highlight cutting-edge concepts. A wealth of actual business examples throughout this edition include more service-oriented situations to mirror the shift toward the service industry in the economy today. A new emphasis on ethics prepares students for CPA and CMA exams. You'll find more variety and stronger end-of-chapter problems and exercises that correspond directly to AACSB and CMA standards to ensure student understanding in these important areas. A new, outcomes-driven ThomsonNOW? online teaching and learning system saves you time and offers the ultimate flexibility in planning, managing, and grading your course with personalized learning paths to ensure stronger student performance and ongoing satisfaction with your managerial accounting course.

Go to: Perfect Mix or Art of American Indian Cooking

Marketing Strategy

Author: O C Ferrell

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps to develop a customer-oriented market strategy and market plan.

Table of Contents:

Ch. 1	Marketing in the new economy	1
Ch. 2	Strategic marketing planning	22
Ch. 3	Situation analysis : collecting and analyzing marketing information	46
Ch. 4	SWOT analysis : a framework for developing marketing strategy	73
Ch. 5	Managing customer relationships	100
Ch. 6	Market segmentation, target marketing, and positioning	134
Ch. 7	Product strategy	160
Ch. 8	Pricing strategy	187
Ch. 9	Distribution and supply chain management	214
Ch. 10	Integrated marketing communications	234
Ch. 11	Marketing implementation and control	257
Ch. 12	Marketing ethics and social responsibility	292
App. A	Marketing plan worksheets	547
App. B	Example marketing plans	561
	Endnotes	597
	Company and brand index	609
	Name index	617
	Subject index	619