Understanding Management
Author: Richard L Daft
Understanding Management combines classic management concepts with emerging trends and issues in a concise, exciting, and user-friendly format. The theme of the fourth edition is the 'new workplace' highlighting how technology and other influences have changed the traditional organizations and the impact on their members. The goal since the first edition has been to provide a practical and hands-on alternative to the traditional and comprehensive texts on the market.
New interesting book: Global Issues and Adult Education or Principles of the Business Rule Approach
Business Marketing: Connecting Strategy, Relationships, and Learning
Author: F R Dwyer
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Table of Contents:
| Preface | ||
| Ch. 1 | Introduction to Business Marketing | 4 |
| Ch. 2 | The Character of Business Marketing | 30 |
| Ch. 3 | The Purchasing Function | 62 |
| Ch. 4 | Organizational Buyer Behavior | 98 |
| Ch. 5 | Market Opportunities: Current and Potential Customers | 128 |
| Ch. 6 | Marketing Strategy | 162 |
| Ch. 7 | Weaving Marketing into the Fabric of the Firm | 200 |
| Ch. 8 | Developing and Managing Products: What Do Customers Want? | 234 |
| Ch. 9 | Business Marketing Channels: Partnerships for Customer Service | 266 |
| Ch. 10 | Integrating Marketing Communications | 302 |
| Ch. 11 | Communicating with the Market: Advertising, Public Relations, and Trade Shows | 332 |
| Ch. 12 | IMC: The One-to-One Media | 364 |
| Ch. 13 | Sales and Sales Management | 392 |
| Ch. 14 | Pricing and Negotiating for Value | 428 |
| Ch. 15 | Evaluating Marketing Efforts | 466 |
| Ch. 16 | Customer Retention and Maximization | 500 |
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