Integrated Advertising Promotion and Marketing Communications or Case Management

Integrated Advertising, Promotion, and Marketing Communications

Author: Kenneth E Clow

This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.

The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools.

For marketing professionals and ad agency account executives.

Read also Change Management or Wills Trusts and Estates for Legal Assistants

Case Management: A Practical Guide to Success in Managed Care

Author: Suzanne K Powell

The Second Edition of this comprehensive "how to" text has been completely revised and updated. This text outlines the basics of case management and illustrates some of the pitfalls encountered in the field of case management. The book provides information on the new Case Management Standards, supplies standard definitions and guidelines of case management for the practicing case manager, and presents information on caring for clients in a wide variety of health care settings. An entire chapter is devoted to case management characteristics, job responsibilities, and essential skills for most case managers in this challenging field. New to this edition—a chapter on Quality Reviews and Risk Management with a strong emphasis on Continuous Quality Improvement (CQI), separate chapters covering ethical and legal issues, and various case studies. A Brandon-Hill Recommended Title.

Doody Review Services

Reviewer: Tina M Snapp, BSN (University of Colorado Hospital)
Description: This is a book on comprehensive role definitions, explanations, and challenges affecting acute care facility case managers.
Purpose: The purpose is to describe the necessary tools needed to function in the world of managed care. Licensure, legal, and insurance issues are discussed. Historic and global information on case management and change implementation is included.
Audience: This book is directed at students and practicing case managers. It could also be used by physicians to help them understand the process of case management and enhance their understanding of regulatory requirements. All objectives are met by the author.
Features: A review of the essential elements of functioning as a facility case manager is provided. Legal issues pertaining to practice and reimbursement issues affecting discharge planning are well addressed. The author provides skills on how to navigate the managed care system and understand the decisions rendered by those organizations. Insurance issues are discussed in detail to to include reimbursement principles. Although the author touches on the ethical issues faced by case managers today, she could have included the position case and utilization managers are placed in to balance the reality of hospital financial issues and patient needs. It would have been beneficial to see the role of the payor case manager expanded and discussed.
Assessment: This book is better organized and more comprehensive that Powell's Advanced Case Management: Outcomes and Beyond (Lippincott Williams & Wilkins, 2000). The book reviewed here contains resources for the beginner, intermediate, and even advanced case manager. Very good definitions and pertinent information to function in today's healthcare system are addressed. Overall, this is an excellent resource for nursing students, floor nurses, hopsital managers, utilization managers, and practicing case managers. Extensive information and detail in each category is provided. A large amount of interrelated information, pertinent to daily job responsibilities, is well organized.

Rating

3 Stars from Doody

Table of Contents:

Pt. I	Introduction to Case Management
1	Overview of Case Management	2
2	Case Management Job Responsibilities and Essential Skills	55
3	Credentials, Organizations, Guidelines, and Standards	95
Pt. II	Basic Concepts in Case Management
4	Insurance	128
5	Utilization Management	166
6	Legal Issues in Case Management	237
7	Ethical Issues and Dilemmas	296
8	Quality Reviews and Risk Management	328
Pt. III	The Case Management Process
9	Discharge Planning: Understanding Levels of Care and Transfers	354
10	The Case Management Process	410
Pt. IV	Practical Applications
11	Job Stress Versus Success Factors in Case Management	468
12	Case Management by Proxy: Case Studies	489
	Glossary	501
	Index	511