Critical Marketing: Issues in Contemporary Marketing
Author: Douglas Brownli
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
Table of Contents:
Ch. 1 Critical Marketing: A Limit Attitude Mark Tadajewski Tadajewski, Mark Douglas Brownlie Brownlie, Douglas 1
Ch. 2 Rethinking the Development of Marketing Mark Tadajewski Tadajewski, Mark Douglas Brownlie Brownlie, Douglas 19
Ch. 3 Prejudice V. Marketing? An Examination of some Historical Sources Donald F. Dixon Dixon, Donald F. 33
Ch. 4 Early Development of the Philosophy of Marketing Thought D. G. Brian Jones Jones, D. G. Brian David D. Monieson Monieson, David D. 45
Ch. 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective Donald F. Dixon Dixon, Donald F. 67
Ch. 6 Critical Reflections on Consumer Research Mark Tadajewski Tadajewski, Mark Douglas Brownlie Brownlie, Douglas 85
Ch. 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research Mark Tadajewski Tadajewski, Mark 91
Ch. 8 Evolution, Biology and Consumer Research: What Darwin Knew that We've Forgotten Elizabeth C. Hirschman Hirschman, Elizabeth C. 131
Ch. 9 Ethnopsychology: A Return to Reason in Consumer Behaviour John O'Shaughnessy O'Shaughnessy, John 157
Ch. 10 Marketing and Society Mark Tadajewski Tadajewski, Mark Douglas Brownlie Brownlie, Douglas 183
Ch. 11 Marketing, the Consumer Society and Hedonism John O'Shaughnessy O'Shaughnessy, John Nicholas Jackson O'Shaughnessy O'Shaughnessy, Nicholas Jackson 187
Ch. 12 Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide Terrence H. Witkowski Witkowski, Terrence H. 211
Ch. 13 On Negotiating the Market? Mark Tadajewski Tadajewski, Mark Douglas Brownlie Brownlie, Douglas 245
Ch. 14 Sustainable Marketing Ynte K. vanDam van Dam, Ynte K. Paul A. C. Apeldoorn Apeldoorn, Paul A. C. 253
Ch. 15 An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life Susan Dobscha Dobscha, Susan Julie L. Ozanne Ozanne, Julie L. 271
Ch. 16 Past Postmodernism? Mark Tadajewski Tadajewski, Mark Douglas Brownlie Brownlie, Douglas 301
Ch. 17 Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection Stephen J. Gould Gould, Stephen J. 311
Ch. 18 The Function of Cultural Studies in Marketing: A New Administrative Science? Adam Arvidsson Arvidsson, Adam 329
Ch. 19 Thinking through Theory: Materialising the Oppositional Imagination Pauline Maclaran Maclaran, Pauline Lorna Stevens Stevens, Lorna 345
Ch. 20 Postcolonialism and Marketing Gavin Jack Jack, Gavin 363
Index 385
Interesting textbook: Eat A Bug Cookbook or Cod
Managing Risk: Methods for Software Systems Development
Author: Elaine M Hall
Risk is inherent in the development of any large software system. A common approach to risk in software development is to ignore it and hope that no serious problems occur. Leading software companies use quantitative risk management methods as a more useful approach to achieve success.
Written for busy professionals charged with delivering high-quality products on time and within budget, Managing Risk is a comprehensive guide that describes a success formula for managing software risk. The book is divided into five parts that describe a risk management road map designed to take you from crisis to control of your software project.
Highlights include: Six disciplines for managing product development. Steps to predictable risk-management process results. How to establish the infrastructure for a risk-aware culture. Methods for the implementation of a risk management plan. Case studies of people in crisis-and in control.
Booknews
Describes a success formula for managing software risk, allowing companies to more easily deliver high-quality software on time and within budget. Details six disciplines for managing product development, outlines steps to predictable risk management process results, and shows how to establish the infrastructure for a risk- aware corporate culture. Presents methods for the implementation of a risk management plan, and provides five case studies. Includes a glossary and chapter discussion questions.
Annotation c. by Book News, Inc., Portland, Or.
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