Essentials of Marketing or Effective Communication for Colleges

Essentials of Marketing

Author: Charles W Lamb

Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive and companion Web site.

See also: Macroeconomic Essentials 2nd Edition or From Walt to Woodstock

Effective Communication for Colleges

Author: Clarice Pennebaker Brantley

Simply put, this new edition is power packed with just the right learning tools. Each chapter of EFFECTIVE COMMUNICATION FOR COLLEGES (ECC), 11e, includes features that enhance learning and retention—and promote more effective communication skills.

Table of Contents:

Preface     iii
Principles of Communication     1
Partners for Effective Communication     2
The Communication Cycle
The Communication-by-Objectives Approach
Exercises 1-1 to 1-4
Case Studies 1-1 to 1-3
Communication Skills Development 1
The Six Cs of Effective Messages     31
Courtesy
Clarity
Conciseness
Concreteness
Correctness
Completeness
Exercises 2-1 to 2-11
Case Studies 2-1 to 2-3
Communication Skills Development 2
The Communication-by-Objectives Approach     71
Plan a Message
Compose a Draft
Complete a Message
Exercises 3-1 to 3-7
Case Studies 3-1 to 3-3
Communication Skills Development 3
Communication and Technology     105
The Internet
Communicating the Written Word
Communicating the Spoken Word
Conferencing Technology and Voice Recognition
Exercises 4-1 to 4-7
Case Studies 4-1 to 4-4
Communication Skills Development 4
Effective Message Applications     141
Good News and Neutral News Messages     142
The Good News Strategy
Good News and Neutral News Applications
Exercises 5-1 to 5-3
Cases Studies 5-1 to 5-11
Communication Skills Development 5
Bad News Messages     177
The Bad News Strategy
Bad News Applications
Exercises 6-1 to 6-4
Case Studies 6-1 to 6-6
Communication Skills Development 6
Persuasive Messages     205
The Persuasive Strategy
Persuasive Applications
Exercises 7-1 to7-9
Case Studies 7-1 to 7-14
Communication Skills Development 7
Job Searches, Resumes, and Cover Letters     249
The Job Search
The Resume
The Persuasive Cover Letter
Exercises 8-1 to 8-10
Case Studies 8-1 to 8-8
Communication Skills Development 8
Applications, Interviews, and Follow-Up Messages     295
Employment Applications
Employment Interviews
Additional Employment Messages
Exercises 9-1 to 9-6
Case Studies 9-1 to 9-7
Communication Skills Development 9
Visuals and Presentations     327
Visuals
Spoken Presentations
Exercises 10-1 to 10-9
Case Studies 10-1 to 10-9
Communication Skills Development 10
Reports, Proposals, and Instructions for the Workplace     355
Report Overview
Formal Reports
Informal Reports
Proposals
Instructions
Exercises 11-1 to 11-14
Case Studies 11-1 to 11-9
Communication Skills Development 11
Reference Guide     RG-1
Format Guide     FG-1
References     R-1
Index     I-1